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June 19, 2013

Cruise Planners American Express Travel

New Crystal Brochure Highlights “Extreme Makeover – Ship Edition”

extreme makeover

photo: Crystal

Luxury line Crystal Cruises has spent the past five-years doing fleet renovations and now showcasing them in a six page brochure.

Styled like a traveler’s vintage photo journal, the six-page brochure builds on the company’s fresh, contemporary Begin a New Story brand campaign, showcasing:

  •  $100 million+ overall recent investment to keep Crystal Symphony and Crystal Serenity not just au courant — but on the cutting edge of cruise ship and hotel design
  • $40 million 2012 and 2011 extreme makeovers of Crystal Symphony and Crystal Serenity, respectively — via a pictorial photo spread as elegant as the ships themselves
  •  Crystal’s design-related awards over the past six years
  •  High-tech digital/electronic enhancements
  •  Style inspirations
  •  Luxury design details

The “Extreme Makeover – Ship Edition” brochure can be viewed online here.

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