American Cruise Lines Revamps Loyalty Program

american cruise linesAmerican Cruise Lines, operator of the newest riverboats and small cruise ships in the United States, is pleased to announce the introduction of a renewed loyalty program, featuring new premium benefits for members. The Eagle Society is the line’s way of recognizing and rewarding returning guests by providing a more personalized and enhanced cruise experience. The Eagle Society now features an expanded list of special benefits, including:

  • Complimentary cruise – Upon completion of 10 cruises with American Cruise Lines, Eagle Society members are rewarded with a complimentary cruise.
  • Complimentary shore excursions – After an Eagle Society member has cruised three times, shore excursion fees are waived on all cruises booked thereafter.
  • Special Eagle Society gifts – Member gifts range from customized officers jackets to champagne, and are always a guest favorite.
  • Membership identification – Customized luggage tags indicate Eagle Society belongings and special nametags indicate the number of cruises taken by each member.
  • Invitations to exclusive Eagle Society cruises – Each year, several dates are chosen for exclusive Eagle Society member cruises. These unique sailings are hosted by company executives and include special tours, receptions and entertainment.
  • Hometown VIP access – When a ship is in a port near a member’s hometown, American Cruise Lines extends a VIP invitation to come aboard for lunch or dinner.
  • Non-guest visitation and dining– When in port, members may invite friends or family aboard for a tour of the ship or to join them for meals.
  • Eagle Society-only savings and promotions – Members are privy to various special offers.

2012 was a tremendous year for American Cruise Lines and attracted more passengers than ever with the launch of its newly-built paddlewheeler Queen of the Mississippi, its debut season in Alaska, and the introduction of its newest itinerary, Puget Sound & San Juan Islands. In addition, consumers and travel agents voted American Cruise Lines the World’s Leading Small Ships Cruise Line, a highly coveted award distributed by travel excellence organization, World Travel Awards.

Source: American Cruise Lines

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