It was announced Monday that popular Southern Caribbean port Antigua will use Miami-based Global Destinations Development to conduct a Cruise Destination Fitness Test, assessing the Port of Antigua and Heritage Quay for the Antigua and Barbuda government.
Chairman of Saint John’s Development Corp. Sylvester Brown said, “We plan to use the findings of the test to determine physical improvements to make Antigua an even more attractive destination for cruise lines.”
Created by Michael Greve, president of Global Destinations Development, the Cruise Destination Fitness Test provides a realistic assessment of a port’s prospects in the industry, including recommendations for improvement. The test analyzes major attributes that contribute to a cruise destination’s success, including geographic location, docks, condition of the town, marketing attractiveness to cruisers and travel agents, direct costs of calling, on-board revenue potential, operations and guest satisfaction.
Antigua and Barbuda have over 360 cruise ship calls scheduled for this upcoming season.
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