Celebrity Cruises has announced another illustration of how consumers can keep their New Year’s resolution to stay fit while vacationing. The brand has expanded its already robust portfolio of fitness options by partnering with global lifestyle brand Zumba® Fitness to offer Celebrity guests a variety of its popular classes.
In addition to the original classes, Celebrity will offer guests a range of complimentary specialty classes that vary by ship, including Aqua Zumba®, the ultimate “pool party” workout; Zumbatomic®, Zumba routines for kids, and Zumba Gold®, for active, older adults. Every cruise features a licensed Zumba instructor who leads the various classes.
Celebrity also is adding a Zumba fitness party to the brand’s theme party lineup once per sailing. Led by Celebrity’s licensed Zumba instructor, the party is held in the ship’s nightclub, where guests learn the basic steps of Zumba, ultimately creating one of the most high-energy parties on the cruise. In the true essence of Zumba, the parties are all about moving, enjoying the music and having fun.
Known as “exercise in disguise,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography to provide effective, total-body workouts. Class-goers can burn up to 1,000 calories in a one-hour class. Founded in 2001, the company is now the largest branded fitness program in the world, with more than 14 million fans in more than 140,000 locations across more than 150 countries.
Zumba is the latest addition to Celebrity Cruises’ “Celebrity Life” activities program, considered the broadest and best collection of fun, entertaining and memorable activities in premium cruising.
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