Nine cruise industry associations today announced they have agreed to operate under a common organization with a unified structure to serve as the voice and advocacy leader of the global cruise industry. The associations are Cruise Lines International Association (CLIA), European Cruise Council (ECC), Asia Cruise Association (ACA), Passenger Shipping Association (PSA/ACE), France’s AFCC, Brazil’s ABREMAR, Northwest and Canada Cruise Association (NWCCA), Alaska Cruise Association (ACA), and International Cruise Council Australasia (ICCA). Association members agreed to utilize the name Cruise Lines International Association (CLIA) with the appropriate geographic designation, and the existing association offices will remain in place.
The new association was created to provide increased benefits and a globally unified voice for cruise lines, travel agents and business partners – all of whom contribute to an industry that creates nearly $100 billion in economic impact and more than 753,000 jobs worldwide. For cruise lines, the new association offers a one-stop global resource on technical and regulatory issues and unified global communication and event coordination, all of which better leverage cruise lines’ investment in association membership. For travel agents, the new association offers more robust partnership programs and networking on a broader scale.
CLIA will be governed by a Global Executive Committee, chaired by Howard Frank, Vice Chairman, Chief Operating Officer and Member of the Executive Committee of Carnival Corporation & plc. Christine Duffy, President and CEO of Cruise Lines International Association, will serve as the President and CEO of the new association, leading a team with responsibilities for international technical and regulatory issues, research, communications, industry relations and public affairs.
The CLIA global organization will represent the cruise industry at the International Maritime Organization based in London, the International Labour Organization in Geneva and with other international maritime and shipping organizations around the world. They will focus on global strategy, international industry issues and strategic communications. Local and regional matters will continue to be managed by the regional national associations in North America, Europe, and Australasia. The new association’s employees will be located across the globe. Regional and country offices along with new staff appointments will be the subject of a future announcement.
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