Costa Cruises Posts Best Sales Day of 2012

photo: Costa

Costa Cruises North America reported that Monday, July 16, was the best single day of bookings of the entire year. June bookings were also great, with a 32 percent increase over last year.

“Our recovery is well under way, and we are ahead of where we expected to be at this point in 2012,” said Scott Knutson, CTC, vice president of sales and marketing for Costa Cruises North America. “While effective marketing and strategic pricing have played a part in generating our strong bookings, we believe that they also are a result of increased consumer interest and renewed confidence in the Costa brand.”

The line suffered a blow in January when the 114,000-ton Costa Concordia sank off the coast of Italy.

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