By: Sarah Phillips
On Tuesday, Norwegian Cruise Line announced a brand new global social media campaign – 100 days to Norwegian Breakaway – to celebrate the launch of their brand new ship, Norwegian Breakaway. Norwegian’s using Facebook, Twitter, Instagram and Pinterest to generate buzz and excitement for the launch. Each day, the line will share a fun fact about the ship, destination, or of her year-round homeport of New York City.
Norwegian also announced exclusive inaugural preview events in Europe and New York for travel partners. In Europe, the line will offer exclusive preview cruises from Rotterdam and Southampton for their European travel partners. On April 30th, the Breakaway sets sail for New York City from Southampton on her maiden voyage.
Inaugural events continue when the Norwegian Breakaway makes her New York debut. On May 8th, the ship will be christened by her Godmothers, The Rockettes, one of New York’s most illustrious and beloved icons. The christening events will be followed by a two-night exclusive inaugural cruise.
From May 10 through 12 (Mother’s Day Weekend), Norwegian is offering a special preview sailing for New York-area mothers affected by Hurricane Sandy in conjunction with the special holiday giveaway episode of Katie Couric’s talk show, Katie.
Starting on May 12 and continuing all summer long, the Norwegian Breakaway will offer weekly cruises to Bermuda. Her first Bermuda sailing will have some special guests onboard: the line’s Chief Executive Officer Kevin Sheehan and two Rockettes. The two Rockettes will sail aboard the first six sailings of Norwegian Breakaway, and the first sailing of each month going forward, taking part in special events for guests to enjoy. Beginning in October, the ship will offer New Yorkers the chance to warm up in the Bahamas, Florida and the Southern Caribbean.
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