Cruise Line Makes Move For Asian Market

Costa Cruises knows all about Italian-style cruising. For more than 60 years Costa ships have sailed worldwide, offering the best in Italian style, hospitality and cuisine, while providing holidays focused on fun and relaxation.  Now, Costa Cruises plans to bring a second cruise ship to Asia beginning in May 2013 along with a unique product for the Asian market called “Italy at Sea,” with Italian-style hospitality, shopping, art and cuisine.

“Since 2006 when Costa Cruises started to market its cruise product in Asia, we have further strengthened and tailored our product to our local clients’ needs and wishes,” said Pier Luigi Foschi, chairman and CEO of Costa Crociere S.p.A. “Costa Atlantica and Costa Victoria will bring a piece of ‘Italy at sea’ to Asia as Costa has successfully done in all other countries, throughout its 64 years of history. The successful results we have obtained until now are encouraging our company to further expand in the region.”

As the first international cruise company to enter the Chinese market, Costa has become one of the best-recognized and most popular tourism brands in Asia. Since the line began operations in Asia six years ago, Costa has carried more than 350,000 guests in the region.

Currently operating Costa Victoria replacing Costa Classica, which has been repositioned to the Mediterranean, Costa will add Costa Atlantica to the region.

Flickr photo by shapeshift

Chris Owen is a travel writer from Orlando Florida charged with sharing frank, inside information on cruise vacations with travelers. Certified a Master Cruise Counselor by the Cruise Lines International Association, Chris can be found via the popular travel blog, ChrisCruises.net and on the long-running cruise information website, YourCruiseDream.com

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