Crystal Serenity’s $25 million redesign has not only received accolades from guests, travel agents and travel press since its debut last year, but from the design world as well. The ship’s renovated Apropos boutique — a retail space for designer clothing and accessories — has won the prestigious Association for Retail Environments (A.R.E.) interior design “Crystal Award” for the shop’s distinctive and dramatic aluminum interlocking circle screen. The design won the first-ever Wall Treatment Award in the new, Individual Element category for 2012.
“Due to marine requirements, we have more design restrictions than a space on land, so this is a huge honor for a cruise ship to have won,” says Alexandra Don, Crystal’s vice president hotel services and design. “Awards like this simply validate what we and our guests already know: that our ships are the ultimate of chic, anywhere on the globe.”
Winners in other categories this year included such company as Louis Vuitton, Lacoste, REI, and Alexander Wang.
Crystal Serenity’s sister ship, Crystal Symphony (above), will be undergoing her own renovations this June, completing a five-year plan to redesign all of the ship’s public and private rooms.
Source: Crystal Cruises
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