Cruise News

Luxury cruise line Seabourn expands loyalty program

The luxury small-ship cruise line Seabourn has announced a major expansion of the benefits it offers to loyal guests returning to its award-winning ships. Seabourn Club benefits, which already included a milestone award of a complimentary cruise after sailing 140 days, have always been the most valuable in the cruise industry. Now the line has added new benefits to the mix that start rewarding guests after their first cruise, and increase in value as guests sail more. In a nod to the personalization that is a hallmark of Seabourn’s service, Seabourn Club members are free to choose the rewards they prefer from a generous menu of onboard amenities and discounts. The new onboard benefits will be implemented on all Seabourn ships on voyages departing on or after June 1, 2012.

“Our loyal guests have always been an important part of Seabourn’s success,” said Richard Meadows, the company’s president. “We wanted to start thanking returning guests sooner, and we wanted to offer them rewards in a different, uniquely Seabourn style,” he said. “With our new Seabourn Club, the difference is choice, and choice is luxury.”

Membership Levels, Seabourn Club Points
Club members can redeem benefits based on five different membership levels, achieved by accruing one Seabourn Club Point for each day sailed on a Seabourn ship. Additional Seabourn Club Points are awarded for days sailed in premium category suites, for onboard spending and for days traveled on Seabourn Journey overland excursions.

Menu of Benefits
Depending on the level they have achieved, Club members select the benefits they prefer from a menu that includes such amenities as laundry and pressing, internet and telephone service, daily newspaper delivery, a Signature Seabourn Club massage in the spa and savings on shore excursions, luggage shipping and premium wine and spirits purchases. Certain levels also receive signature luggage tags and subscriptions to leading travel magazines. Club members can select the benefits they prefer and arrange for redemption through Seabourn’s website for their future cruises. Upper level members also enjoy the services of a dedicated Seabourn Club Concierge to assist with their onboard arrangements. This ability to choose which benefits they prefer mirrors the quality of personalization that is the hallmark of Seabourn’s ship-board experience, helping to create the Seabourn Moments that bring guests back to Seabourn again and again.

Complimentary Cruises
The popular award of a complimentary seven-day cruise after sailing 140 days, or a 14-day cruise after 250 days remains the richest element of the program, and far exceeds anything offered by any other line. These complimentary cruise awards are based strictly on days actually sailed on board. In addition to the awards, Seabourn Club members receive exclusive offers, additional savings for onboard booking, invitations to events on board, as well as Tiffany & Co. recognition gifts as they achieve loyalty milestones. Complete details of Seabourn Club membership benefits are available on Seabourn’s website at www.seabourn.com.