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MSC Cruises teams up with UNICEF for upcoming ship launch

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(photo: MSC Cruises)

As a symbol of collaboration between MSC Cruises’ and UNICEF, major UNICEF representatives and guests will be involved in the christening ceremony of MSC Divina, which will take place in Marseille, France, on May 26, 2012.

When MSC Divina takes to the seas, her guests will have the opportunity to support MSC Cruises’ long-term partnership with UNICEF and their joint “Get on Board for Children” initiative, which funds the UNICEF-supported “Platform of Urban Centers” in Brazil. The platform focuses on combating poverty and inequality by ensuring better quality and more equal education opportunities for the vulnerable children of the favelas using a bottom-up integrated approach in which the community is seen as a vital part of the solution.

On the day of the christening, critically acclaimed classical performer and UNICEF Goodwill Ambassador Maxim Vengerov will join MSC Cruises’ CEO Pierfrancesco Vago and MSC fleet godmother Sophia Loren for a question-and-answer session with international media directly following a press conference.

Since 2009, guests on board each ship in the MSC Cruises’ fleet have been invited to “get on board for children” and make a difference by offering a small donation in addition to their cruise fare. Thanks to the generous donations of guests, MSC Cruises has raised over $1.3 million to date for the initiative.

MSC Divina will homeport in Miami fall of 2013.

Source: MSC Cruises

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