Norwegian Cruise Line today debuts a New York City-inspired advertising campaign themed, “The Best of NYC Sails to Sea” to promote its new ship, Norwegian Breakaway which will be the largest cruise ship to homeport year-round in New York City.The new campaign includes an eye-catching, state-of-the-art digitally animated television commercial, print advertisements, various out of home elements, online media and new digital experiences on the Breakaway microsite that artfully render the New York City experiences found on board.
The Norwegian Breakaway television spot shows striking visuals of the Manhattan skyline cruising by the Statue of Liberty and out to sea atop Norwegian Breakaway, visually conveying that the best of NYC will sail to sea on Norwegian Breakaway. The new television spot will air on various networks throughout the winter and spring in New York, Boston and Philadelphia.
The 4,000 passenger Norwegian Breakaway will arrive in her year-round homeport of New York City in early May 2013. The ship will begin weekly summer seven-day cruises to Bermuda on Sunday, May 12, 2013. From October 2013 through April 2014, New York’s ship will offer voyages from the heart of Manhattan to the Bahamas & Florida and the Southern Caribbean.
Source: Norwegian
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