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Norwegian Commits to Growing Chinese Market

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Norwegian Cruise Line is once again reiterating the fact that they are firmly committed to servicing the growing China cruise market, and are excited about their plans for the future there.

President and CEO of Norwegian Cruise Line Holdings Frank Del Rio appeared with executives this week at the CruiseWorld China Summit in Beijing and the China Cruise Shipping Conference and International Cruise Expo in Tianjin to address the country’s top industry leaders.

“2017 will be a landmark year for Norwegian Cruise Line Holdings in China, as we are execute [sic] on our exciting plans to bring the first purpose built ship for the outbound China market next year with Norwegian Joy, and also expand our port of calls in China across our three brands.” he said.  “To further our commitment, Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises will all call on ports in China over the next 12 months…with even more calls to China’s ports scheduled for 2018.”

Norwegian will deploy the newly refurbished Norwegian Star to Asia in December 2016 for 11 and 14-day voyages.  In February 2017, Oceania will seasonally deploy Nautical in Asia, along with sister ship Insignia that March.  Luxury line Regent Seven Seas will round out the company’s deployment in March 2017 with Seven Seas Voyager spending the spring in Asia.

The cruise company has opened offices in Beijing, Shanghai, and Hong Kong and has relocated several key leaders to China in the past year.  They recently revealed that the upscale shopping area aboard Norwegian Joy will be the largest in the fleet, complete with duty-free shops and high-end international brands, like Cartier, Omega, Bvlgari, Salvatore Ferragamo, and Versace.

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