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Norwegian Cruise Line will set sail for primetime this summer, as the company will be featured in an episode of CMBC’s reality series “The Profit.” The show follows entrepreneur and investor Marcus Lemonis, who puts his own money on the line to help save and grow struggling small businesses across the country. Filmed aboard Norwegian Escape, this episode highlights small business Zoe’s Chocolates, as they present their product to executives at Norwegian in the hopes of landing a deal.
In each one-hour episode of “The Profit,” Lemonis makes an offer that’s hard to refuse – his cash for a piece of the business and a percentage of the profits. Once inside the companies, he does nearly everything he can to save them and make himself a profit; even if that means firing the president, promoting the secretary, or doing the work himself.
Norwegian Cruise Line is highlighted on the show as a unique brand of premium offerings and flexibility, which are a good match for the high-quality chocolates that Zoe’s offers. Viewers will get an inside look at what cruise executives look for in partners, and why aligning with like-minded brands brings value to guests.
The episode will be airing on Tuesday, July 25th at 10 pm ET/PT on CNBC.