Norwegian Cruise Line Reveals Industry’s First Crypto NFT Collection

Norwegian Cruise Line has announced that it is sailing into the Metaverse with the launch of the cruise industry’s first collection of NFTs. If you don’t know what NFT stands for, it’s “non-fungible token,” — a type of digital art that’s part of the Ethereum cryptocurrency blockchain.

The cruise line will be opening for auction and sale a collection of six NFTs to celebrate the upcoming launch of its first Prima-class ship, Norwegian Prima. The NFTs will open for sale on April 13 at 9 am eastern time on Norwegian’s soon-to-launch online NFT marketplace.

Norwegian Cruise Line’s NFT art pieces were created by Manuel Di Rita, widely known as “Peeta” — the Italian artist who designed the hull art on Norwegian Prima and her sister ship Norwegian Viva.

peeta artist norwegian prima class
Manuel Di Rita (Photo courtesy of Norwegian Cruise Line)

The first of the six pieces will be auctioned at the starting rate of $2,500, with the remaining NFTs sold for prices starting at $250. The winner of the auction will also be awarded a balcony cabin on one of Norwegian Prima‘s U.S. inaugural voyages, setting sail from PortMiami.

The first piece in the NFT collection resembles the hull art on Norwegian Prima. The other five showcase some of the 3D designs often depicted in Peeta’s works, and will be featured on Norwegian Prima — including in the ship’s three-story atrium.

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NFT art peeta norwegian cruise line
Two of the pieces that will be sold. (Images courtesy of Norwegian Cruise Line)

All proceeds from the NFT auction and sales will be donated to Teach For America. The non-profit organization finds, develops, and supports a network of leaders who expand opportunity for kids from classrooms, schools, and every sector and field that shapes the broader systems where schools operate.

“We are so excited to partner with Peeta on this first for our brand and for the industry,” said NCL President and CEO Harry Sommer. “Peeta is a talented artist who has brought the magic and beauty of the ocean to our ships, so we are happy to share this with our guests and to donate the proceeds of this new venture to Teach For America, an organization and a cause very near and dear to our hearts.”

Norwegian Prima is set to embark on her inaugural voyage from Reykjavík, Iceland this August. She will then offer voyages to northern Europe from Amsterdam in September, and Caribbean itineraries from Galveston, Miami, and Orlando beginning October 27.

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