Royal Caribbean Cruises Ltd. and Bank of America today announced the multi-year renewal of their affinity partnership and the launch of new credit cards that will offer unique benefits created for enthusiasts of the Azamara Club Cruises, Celebrity Cruises, and Royal Caribbean International brands.
“MyCruise Rewards,” one of the most unique new features of the cards, introduces a cruise-industry first: it gives cardmembers the ability to redeem points not only with the cruise brand that they choose for their affinity card, but also across the other two brands in the Royal Caribbean corporate family. Through MyCruise Rewards, cardholders can earn discounts on cruise-related packages and redeem points for cruises, stateroom upgrades, specialty gifts, and onboard credit across all three cruise lines. The new cards provide double points for purchases on Azamara, Celebrity, and Royal, and one point for every dollar spent on all other purchases.
Consumers can choose from a variety of benefits, as each of the new cards offers special features. More information on the features of each brand’s cards, including rates and fees, is available on the following sites:
The new cards also expand a points-donation option. Now, card members can choose to donate the cash value of their points to each of the brands’ nonprofit partners: Celebrity Cruises supports The Breast Cancer Research Foundation®, and Royal Caribbean International is aligned with Make-A-Wish Foundation. The cruise lines support these organizations in a variety of ways year-round.
Source: Royal Caribbean
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