Norwegian Cruise Line Holdings has announced a new Loyalty Status Honoring Program, which allows passengers to maintain their loyalty tier recognition across all three of the company’s cruise brands: Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises.
Starting October 15, 2025, members of Norwegian’s Latitudes Rewards, Oceania’s Oceania Club, and Regent’s Seven Seas Society can have their loyalty status honored at the closest corresponding tier when sailing with any of the sister brands.
The program matches loyalty levels across the three brands, which share common entry tiers of Bronze, Silver, and Gold.
The highest status levels differ by brand: Norwegian’s top tier is Ambassador, Oceania’s is President’s Circle, and Regent’s is Commodore. Members at these elite levels will receive equivalent recognition when crossing brands.
“We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands,” said Harry Sommer, president and chief executive officer of Norwegian Cruise Line Holdings. “With the new Loyalty Status Honoring Program, our guests can experience more of what makes each brand special, while still enjoying the loyalty recognition they’ve worked hard to achieve.”
The status-honoring program opens for requests today, with the first eligible sailings departing October 15, 2025.
Passengers can enjoy equivalent status benefits and onboard perks regardless of which brand they sail with across the Norwegian Cruise Line Holdings portfolio.
The move provides Norwegian passengers with access to over 700 destinations and more than 30 cruise ships across the three brands, while maintaining their earned loyalty benefits.
This represents a significant expansion of options for loyal cruisers who previously had status limited to a single brand.
Norwegian Cruise Line Holdings follows a similar approach launched by Royal Caribbean Group last year.
Royal Caribbean International, Celebrity Cruises, and Silversea Cruises introduced equivalent tier status matching across their brands, setting an industry trend toward recognizing loyalty across corporate family lines.
