Resorts World Cruises is reviving two historic cruise brands in Asia, StarCruises and Dream Cruises, as part of a strategic rebranding effort.
The transition, expected to take three months, will phase out the Resorts World Cruises name, returning the company to its original brand identities after operating under its current name since 2022.
The fleet will be reorganized under the two brands to target distinct market segments. StarCruises will focus on affordable, mid-sized vessels with short, port-intensive itineraries, while Dream Cruises will continue catering to the luxury cruise market with larger ships and premium experiences.
Resorts World One will be renamed Star Navigator and join Star Voyager under the StarCruises brand as part of the transition.
The Star Navigator is scheduled to begin four-night sailings from Singapore to Krabi and Penang on March 7, 2025. Later that month, it will relocate to Taiwan for an eight-month deployment, offering itineraries to Japan and South Korea.
The Star Voyager will launch on March 26 and sail from multiple seasonal homeports, including Singapore, Jakarta, Melaka, Bangkok, and Ho Chi Minh City. Meanwhile, Genting Dream, Dream Cruises’ flagship, will continue operating year-round from Singapore, with itineraries to Malaysia and Thailand.
The move marks a return to familiar brands that were originally part of Genting Hong Kong. Genting Hong Kong previously operated Star Cruises, Dream Cruises, and Crystal Cruises before filing for liquidation in 2022.
Resorts World Cruises emerged as a temporary brand to relaunch regional operations, welcoming nearly two million passengers in the past two years.
While sustainability measures specific to the rebranded cruise lines have not been detailed, Genting Hong Kong previously introduced water conservation and energy-efficient initiatives across its fleet, such as aerating showerheads, vacuum toilets, and improved laundry systems to reduce water consumption.
By repositioning its brands, Resorts World Cruises aims to strengthen its competitive presence in the Asian cruise market.
StarCruises will offer budget-friendly, entertainment-focused vacations, while Dream Cruises will focus on high-end cruise experiences.
