Royal Caribbean Group is bringing its Royal Beach Club concept to Europe for the first time with Royal Beach Club Santorini, set to open in summer 2026.
The exclusive beach club marks a major expansion for the company as it grows its land-based vacation portfolio from two to eight destinations by 2028.
First Royal Beach Club in Europe
The Santorini beach club will welcome passengers from both Royal Caribbean International and Celebrity Cruises, combining the iconic Greek island’s volcanic beaches with the company’s signature experiences and authentic local culture.
Guests will enjoy an “Ultimate Santorini Day” that includes exploring the famous white-washed buildings and blue-domed churches in Oia, along with strolling through shops, cafes and art galleries in Fira.
“Expanding our Royal Beach Club Collection to include Santorini, one of the world’s most popular and beautiful locations, is a bold step forward in growing our vacation portfolio,” said Jason Liberty, president and CEO of Royal Caribbean Group.
Solution to Greece’s Overtourism?
Royal Caribbean Group stated the beach club will feature an innovative solution to alleviate congestion throughout Santorini by better distributing arriving passengers.
Cruisers will be able to pick from one of three locations, minimizing crowding while maximizing time spent enjoying the destination’s sights and sounds.
“With this new beach club, we are able to bring the best of what the island has to offer with the signature service Royal Caribbean is known for,” said Michael Bayley, president and CEO of Royal Caribbean International.
Resort Collection is Expanding
Royal Beach Club Santorini joins Royal Caribbean Group’s growing collection of eight land-based destinations spanning The Bahamas, Haiti, Mexico, Chile, Greece and the South Pacific.
The company currently operates Perfect Day at CocoCay in The Bahamas and Labadee in Haiti.
The first Royal Beach Club experience is scheduled to launch in The Bahamas this December.
Additional destinations include Royal Beach Club Paradise Island in The Bahamas, the Southernmost Hotel on Earth The Cormorant at 55 South in Chile, Royal Beach Club Cozumel in Mexico, Perfect Day Mexico, and Royal Beach Club South Pacific in Lelepa, all opening between 2025 and 2028.
