Royal Caribbean Group is detailing Points Choice, a new loyalty program capability that allows guests to earn cruise points on any of its three brands and apply them wherever they choose across Royal Caribbean, Celebrity Cruises, and Silversea.
The program, launching January 30, 2026, connects the company’s existing loyalty programs (Crown & Anchor Society, Captain’s Club, and Venetian Society) giving guests flexibility to direct their earned points to the program where they’ll have the most value.
How Point Conversions Work
Guests continue earning cruise points as they always have, based on stateroom category and nights sailed.
The new points comes after the sailing, when guests have up to 14 days to decide which loyalty program receives their earned points. It should be noted that point values vary by brand.
A Royal Caribbean balcony stateroom earns 1 Crown & Anchor point per night, which converts to 3 Captain’s Club points on Celebrity or 1 Venetian Society day for every 3 Royal nights on Silversea.
Celebrity’s top suites earn 24 Captain’s Club points per night, converting to 2 Crown & Anchor points or 1 Venetian Society day.
Silversea’s expedition suites earn 1 VS day per night, worth 2 Crown & Anchor points or 24 Captain’s Club points.
Points Choice is designed with our guests at the center,” said Jason Liberty, chairman and CEO of Royal Caribbean Group. “Our guests are exploring more of our brands than ever before, and we believe our loyalty experience should grow with them.”
Building on Status Match
Points Choice builds on Royal Caribbean Group’s Status Match program, introduced in May 2024, which allows loyalty members to enjoy equivalent tier status across all three brands.
A Crown & Anchor Diamond member, for example, receives equivalent recognition when sailing Celebrity or Silversea.
Together, Status Match and Points Choice create what the company calls the most integrated loyalty ecosystem in the cruise industry.
The program eliminates the need for guests to “start over” when exploring different brands within the Royal Caribbean Group portfolio.
Moving Between Brands
Royal Caribbean Group designed Points Choice to show how cruisers move between brands, from multi-generational trips to couples getaways and milestone celebrations.
Rather than operating brand loyalty programs in isolation, the company now enables guests to guide their loyalty journey across its entire portfolio.
Exchange rates will be published annually and may change. Additional information on point conversion details and frequently asked questions is available on Royal Caribbean Group’s website.
Last summer, Carnival Cruise Line announced they would be revamping their loyalty program this year and it wasn’t meant with great reception as many VIFP (Very Important Fun Person) Club guests looked to other cruise lines.
Norwegian Cruise Line also lets guests status match between brands.
Will Carnival Cruise Line follow suit? And is this the new way to keep guests within the cruise line’s own ecosystem? We’ll have to wait and see.
