What Norwegian’s $419 Million Profit Reveals About the Future of Cruising

Norwegian Cruise Line Holdings (NCLH) just wrapped up its best quarter ever, bringing in a record $2.9 billion in revenue and $419 million in profit, according to an SEC filing.

Caribbean Cruises Are Booming

A large cruise ship is sailing on the calm ocean, leaving a trail behind. Clear and blue enclosed water slides extend over the side, offering cruise passengers an exciting view. The sky is clear, making it perfect for a viral TikTok moment.
(Photo courtesy of Norwegian Cruise Line)

The cruise line is seeing massive demand for Caribbean sailings, particularly among families, attracting them to the Norwegian brand.

This trend is expected to continue through 2026, with more ships sailing at higher capacity than in previous years. If you’re planning a Caribbean cruise, you might want to book sooner rather than later as these popular itineraries fill up quickly.

Loyalty Status Now Works Across All Three Brands

Oceania's large white cruise ship Vista sailing in the Med.

Norwegian launched an exciting new benefit for loyal cruisers: you can now use your status across all three of its cruise lines.

Whether you’ve earned perks with Norwegian Cruise Line, Oceania Cruises, or Regent Seven Seas Cruises, your loyalty tier will be honored on the other brands starting with sailings from October 15, 2025.

What This Means for Future Cruises

norwegian breakaway
Norwegian Breakaway (Photo courtesy of Norwegian Cruise Line)

Norwegian’s ships are sailing at over 106% capacity (yes, that’s possible when people book more than two guests in a cabin). While this shows the cruise line’s popularity, it also means ships are busier than ever.

For cruisers who prefer a less crowded experience, consider booking shoulder season or off-peak dates.

The company is investing heavily in new ships and private island developments, with plans to add 13 new vessels across its three brands through 2036.

This expansion means more cruise options, new itineraries, and enhanced experiences for passengers in the years ahead.

Bottom Line

A large white cruise ship labeled "EPIC" sails on calm blue ocean water under a clear sky. The Norwegian Epic features multiple decks, outdoor pools, colorful designs near the bow, new suites, and exclusive adults-only spaces.
(Photo courtesy of Norwegian Cruise Line)

Norwegian Cruise Line is riding high on strong consumer demand, particularly for Caribbean itineraries and luxury experiences.

The new cross-brand loyalty program is a win for frequent cruisers, and the company’s expansion plans suggest Norwegian expects cruise popularity to continue growing.

Norwegian Gem sailed from Jacksonville, Florida, for the first time on October 31, starting a multi-year winter season from The First Coast.

Norwegian Cruise Line Holdings operates Norwegian Cruise Line, Regent Seven Seas Cruises, and Oceania Cruises.