Royal Caribbean is raising the bar on private cruise experiences with its first Royal Beach Club, set to open in December 2025 on Paradise Island in The Bahamas.
This 17-acre all-inclusive retreat combines luxury amenities with the vibrant culture of the Bahamas. It is the latest in the cruise line’s growing portfolio of private destinations designed to enhance guest experiences while keeping more passenger revenue.
Three Zones for Every Type of Guest
The Royal Beach Club Paradise Island offers three distinct zones, each catering to different preferences:
- Family Beach: A family-friendly area featuring the zero-entry Shallow End pool, beach games, and the exclusive two-story Ultimate Family Cabana with its slide and frozen drink machine.
- Chill Beach: Ideal for relaxation, this zone includes The Deep End pool, artisan shopping, and local cuisine like fire-engine fritters.
- Party Cove: Anchored by The Floating Flamingo, the world’s largest swim-up bar, this area includes a VIP space with personal poolside service and breathtaking views.
Day passes, which include water taxi access, food, drinks, and all amenities, will go on sale in spring 2025. Prices are expected to range from $160 to $199, aligning with similar beach clubs in the area.
The club’s capacity will be limited to 2,500-3,500 guests daily.
A Growing Trend in Private Destinations
The Royal Beach Club is the latest example of Royal Caribbean’s push to create exclusive destinations to ensure guests’ spending directly benefits the cruise line.
Competitors like MSC Cruises Ocean Cay and Carnival Cruise Line are also expanding private destinations, which is quickly becoming a broader industry trend.
The Royal Beach Club, developed with the Bahamian government, will feature Bahamian-inspired architecture, live music, artisan shops, and local culinary offerings.
Royal Caribbean’s Private Destinations
| Destination | Location | Opening Date |
|---|---|---|
| Labadee | Northern coast of Haiti | 1986 |
| Perfect Day at CocoCay | Berry Islands, Bahamas | May 2019 (originally 1988) |
| Royal Beach Club Paradise Island | Western end of Paradise Island, Bahamas | December 2025 |
| Royal Beach Club Cozumel | Cozumel, Mexico | 2026 |
| Perfect Day at Lelepa | Lelepa Island, Vanuatu | To Be Announced |
| Perfect Day Mexico | Mahahual (near Costa Maya), Mexico | 2027 |
As the cruise industry continues to develop private destinations, competition for day passes to Royal Beach Club Paradise Island is expected to be high.
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