Holland America Launches 150th Anniversary Beer

In addition to special transatlantic voyages that replicate its first-ever sailing, Holland America is celebrating its 150th anniversary another way — a new Pilsner beer.

HAL Pils, made in partnership with Pike Brewing, is a limited-edition brew that will be served on board across the fleet. The cruise line chose the Seattle-based brewing company to honor the location of its U.S. headquarters and position as Seattle’s hometown cruise line.

HAL pils beer holland america
(Photo courtesy of Holland America)

A Pilsner was chosen due to its classic European style and new popularity in the craft brewing world. A zesty and bright hoppy brew, HAL Pils is made with mosaic hops, an iconic hops from the Yakima Valley in Washington state. It yields floral and light melon flavors, big aroma, and a dry finish.

“A special-edition brew in a beautiful collector’s can is the perfect way to mark our 150th anniversary,” said Anthony Stice, vice president of dining and beverage operations for Holland America Line. “There’s no better way to honor our past and celebrate our present than to choose a classic beer style like a Pilsner that’s having a resurgence in the craft beer world. It’s clean, refreshing, and crisp and our guests are really going to enjoy this exclusive production.”

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holland america nieuw statendam aerial
Nieuw Statendam (Photo courtesy of Holland America Line)

The commemorative can is adorned with the iconic Jan van Beers poster of 1898 showing a woman in a nautical-blue dress and striped, white hat that mirrors the funnels of the Holland America steamship she’s holding above her head. Holland America gave the label a twist with its modern logo and updated color scheme.

HAL Pils will be available in all bars and lounges fleetwide starting in January. Six packs will also be available for purchase in the onboard shops.

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