New Norwegian Cruise Ship Boasts Record-Breaking Sales

Norwegian Cruise Line has announced that its newly-revealed ship, Norwegian Prima, is now the line’s most in-demand ship ever, with record bookings on the first day and week of sales.

Voyages on Norwegian Prima will begin August 2022, and the ship will visit a variety of destinations during her inaugural season including northern Europe, the Caribbean, and Bermuda.

norwegian prima stern rendering
Norwegian Prima (Rendering courtesy of Norwegian Cruise Line)

The vessel is the first of six ships within Norwegian Cruise Line’s brand-new Prima Class, previously known as Project Leonardo. The vessel will offer the highest staffing levels and space ratio of any new cruise ship in the contemporary and premium cruise categories, and include Norwegian firsts like Ocean Boulevard, Indulge Food Hall, Infinity Beach, and Oceanwalk.

“Every aspect of Norwegian Prima, from bow-to-stern, was conceptualized with the guest in mind,” said Norwegian Cruise Line’s President and CEO Harry Sommer.

“With this world-class ship, we are providing our guests with more wide-open spaces, elevated service, thoughtful design and a variety of experiences that go beyond expectation. Our record-breaking sales are a clear indicator of our guests’ excitement to return to the ocean and of the significant demand for a premium vacation experience.”

norwegian prima rendering
(Rendering courtesy of Norwegian Cruise Line)

Prima will feature a redesigned The Haven by Norwegian — an exclusive keycard accessible ‘ship within a ship’ area just for those staying in The Haven suites. It will include an expansive sundeck with infinity pool at the ship’s aft, as well as an outdoor spa with a glass-walled sauna and cold room.

Norwegian Prima is already proving to be a gamechanger for NCL,” added Sommer. “Norwegian Bliss, which debuted in 2018 and boasted our biggest booking day ever during her unveiling, has been outpaced by Norwegian Prima, which has doubled the prior record. In addition, nearly 20 percent of bookings are for our Haven suites, indicating the desire for top-of-the-line experiences.”

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