Categories: CRUISE NEWS

New Norwegian Cruise Ship Boasts Record-Breaking Sales

Norwegian Cruise Line has announced that its newly-revealed ship, Norwegian Prima, is now the line’s most in-demand ship ever, with record bookings on the first day and week of sales.

Voyages on Norwegian Prima will begin August 2022, and the ship will visit a variety of destinations during her inaugural season including northern Europe, the Caribbean, and Bermuda.

Norwegian Prima (Rendering courtesy of Norwegian Cruise Line)

The vessel is the first of six ships within Norwegian Cruise Line’s brand-new Prima Class, previously known as Project Leonardo. The vessel will offer the highest staffing levels and space ratio of any new cruise ship in the contemporary and premium cruise categories, and include Norwegian firsts like Ocean Boulevard, Indulge Food Hall, Infinity Beach, and Oceanwalk.

“Every aspect of Norwegian Prima, from bow-to-stern, was conceptualized with the guest in mind,” said Norwegian Cruise Line’s President and CEO Harry Sommer.

“With this world-class ship, we are providing our guests with more wide-open spaces, elevated service, thoughtful design and a variety of experiences that go beyond expectation. Our record-breaking sales are a clear indicator of our guests’ excitement to return to the ocean and of the significant demand for a premium vacation experience.”

(Rendering courtesy of Norwegian Cruise Line)

Prima will feature a redesigned The Haven by Norwegian — an exclusive keycard accessible ‘ship within a ship’ area just for those staying in The Haven suites. It will include an expansive sundeck with infinity pool at the ship’s aft, as well as an outdoor spa with a glass-walled sauna and cold room.

Norwegian Prima is already proving to be a gamechanger for NCL,” added Sommer. “Norwegian Bliss, which debuted in 2018 and boasted our biggest booking day ever during her unveiling, has been outpaced by Norwegian Prima, which has doubled the prior record. In addition, nearly 20 percent of bookings are for our Haven suites, indicating the desire for top-of-the-line experiences.”

READ NEXT: Disney Wish to Feature a Moana-Inspired Suite in the Funnel

Sarah Bretz

Disqus Comments Loading...
Published by
Sarah Bretz

Recent Posts

Cruise Radio News Briefs | Week of June 6, 2021

Welcome to the Cruise Radio News Brief for the Week of June 6, 2021, where…

3 hours ago

Another First as Royal Caribbean Ship Sails From Nassau

Saturday was another good day for the cruise industry as Royal Caribbean's Adventure of the…

9 hours ago

USVI Governor Asks Florida’s DeSantis To Allow Cruise Line Vaccination Checks

The Governor of the U.S. Virgin Islands has asked Florida Governor Ron DeSantis to carve…

24 hours ago

Celebrity Millennium Trip Report, Day 4: Changes in the COVID Era

Editor’s Note: Last week, our correspondent journeyed from the United States to St. Maarten in…

2 days ago

UPDATE: Two Celebrity Millennium Cruisers Test Positive, Protocols Work As Planned

UPDATE: In preparation for Saturday's disembarkation, all guests aboard the Celebrity Millennium were tested. Friday…

2 days ago

Carnival Staffing Entire Fleet — ‘We Want to Bring Back More Ships’

After announcing four more ships will return to service over the next two months, Carnival…

2 days ago