Norwegian Cruise Line has announced the name of the world’s first purpose-built cruise ship for the Chinese market. In English, it’s called Norwegian Joy, and here it is in Chinese: 喜悦号 (Xǐ Yuè Hoo). The name “Joy” puts an emphasis on the fact that the ship will allow guests to “Experience Paradise on the Sea.”
The new Breakaway-Plus class ship will hold 3,900 guests and debut in China in summer 2017. It’s being designed specifically with the Chinese traveler in mind, and will cater to the vacation preferences of Chinese guests. The cruise line has been in continued consultation with local experts and native partners on the preferences and culture of the Chinese people. Norwegian Joy will feature luxury duty-free shopping, special fine international dining, and exciting first-at-sea activities. More details will be revealed in the coming months.
In addition to the ship’s name, Norwegian Cruise Line themselves have a new Chinese name and logo exclusively for the Chinese market. The cruise line’s name will be represented by characters 诺唯真 (Nuò Wéi Zhēn), which translated says a “Promising, Exclusive, and Authentic” cruise line. Norwegian is known for their Freestyle Cruising, which gives guests flexibility in their dining options, shopping experiences, and entertainment that is unique to the cruise line.
To support their expansion in China, Norwegian has opened offices in Beijing and Shanghai, supporting all three of their brands there: Norwegian, Oceania Cruises, and Regent Seven Seas Cruises.
Visit Norwegian Cruise Line at ncl.com.