Daniel Suárez’s Trackhouse Racing team announced today that it has partnered with Princess Cruises for the next two races of the season, as well as the upcoming 10-race NASCAR Cup Series Playoffs.
Princess will serve as the primary sponsor of Suárez’s No. 99 Chevrolet Camaro at the Watkins Glen International race on August 21 in New York, and at Homestead-Miami Speedway on October 23 in Florida.
The new partnership will also include Suárez’s teammate Ross Chastain, and expand beyond what race fans will see in Watkins Glen this Sunday. In the coming weeks, Princess Cruises and Trackhouse Racing will unveil a program that will enable NASCAR fans to travel its ships around the world.
“We are proud to partner with Trackhouse Racing and enter the NASCAR world,” said John Padgett, president of Princess Cruises. “Trackhouse has been one of the most exciting and interesting teams, we appreciate and applaud Daniel and Ross’s impressive success and we look forward to showing NASCAR fans the exceptional, vacations Princess Cruises offers. We have a lot of plans that we think NASCAR fans are going to really like.”
Trackhouse Racing is in its second season in the Cup Series. Suárez and Chastain have visited victory lane three times this year, and are two of the favorites in the 16-driver playoffs that begin September 4th at Darlington Raceway in South Carolina.
Trackhouse founder and team owner Justin Marks said the new partnership with Princess Cruises is another testament to the team, as well as the sport of NASCAR.
“The biggest and most recognizable companies are seeing the value in Trackhouse Racing, our drivers and the sport of NASCAR,” said Marks who brought in entertainer Pitbull as a team partner last year as part of its off-track effort to expand the sport’s fan base beyond its normal demographic. “Princess Cruises is a powerful brand and the goal of this partnership is to expose our fans to the wonders of a Princess cruise vacation and provide NASCAR fans a very cool way to travel the globe.”