American Cruise Lines announced today that its four classic paddlewheelers will be undergoing a major redesign, renovation, and rebranding.
The vessels’ new interior design will bring the line’s paddlewheelers to the same standard already on its newest modern riverboats, while retaining traditional elements true to steamboat history.
The announcement follows the debut of American Melody in August, and its new interior design style.
“American Melody’s extraordinary reception, particularly by our loyalty program members, has inspired us to bring the same new aesthetic to our entire paddlewheel fleet,” said Charles B. Robertson, President & CEO of American Cruise Lines.
The paddlewheelers’ names will be changed to include the American moniker that the other vessel’s in the line’s fleet already include.
America, Queen of the Mississippi, and Queen of the West will be renamed American Splendor, American Heritage, and American West, respectively. American Pride will keep her name.
The redesign project has been undertaken by Studio DADO of Miami, which was recently commissioned to do the interior design for American Melody.
Receiving design industry accolades since the ship’s debut in August, American Melody‘s interiors reflect the design company’s talent in delivering modern elegance while also evoking the history and culture of the places explored.
Now, Studio DADO will bring the same strategy to American Cruise Lines’ entire paddlewheel fleet, reimagining the interiors while maintaining nostalgic paddlewheeler touches.
The cruise line’s two Mississippi River paddlewheelers — American Splendor and American Heritage — will celebrate the musical genres of the river from Jazz and Blues to Country and Rock ‘n Roll, as well as literary figures like Samuel Clemens (Mark Twain).
The two Columbia & Snake River paddlewheelers — American Pride and American West — will highlight Western and Native American themes, including the famous Lewis & Clark expedition.
From staterooms to lounges and dining rooms, each ship will be redone with new color palates, luxurious textiles and linens, new furniture and carpets, and regionally-inspired artwork and other decor.
The paddlewheel refurbishment will not impact American Cruise Lines’ new construction timeline. The company has expanded rapidly, doubling the size of its U.S. fleet to 15 small ships, including the introduction of six new modern riverboats.
The renovation project is slated for completion in early March 2022, in time for next year’s cruising season.
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