Norwegian Cruise Line Shares New Details About Prima

norwegian prima stern rendering

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From a three-story racetrack to a live version of “The Price is Right,” Norwegian Cruise Line’s goal with the upcoming Prima is to provide guests with “multisensory overload.”

“Interactive” Is The Buzzword

“We’re not just elevating the guest experience,” says Harry Sommer, president and CEO of Norwegian Cruise Line, “we’re giving it an adrenaline rush and multisensory overload.”

What, exactly, does that mean? The exec says that the goal is to go “beyond expectations, providing our guests with more wide-open spaces, elevated service, thoughtful design and a variety of unforgettable experiences” designed to give passengers “the wow-factor they’ve yearned for in a much-anticipated cruise vacation.”

rendering the haven sundeck infinity pool norwegian prima
The Haven Sundeck (Rendering courtesy of Norwegian Cruise Line)

Among the most obvious highlights is the three-story racetrack which occupies a very large space in the center of the ship. Another is what’s billed as “the world’s first freefall dry slide where users will experience a 10-story plunge reaching the highest G-forces of any cruise line.”

A fun new addition to the speedway: A racing-themed bar located just beneath the track.

On the entertainment front, Prima will roll out Summer: The Donna Summer Musical. But the jukebox musical featuring 20 of the legendary disco diva’s biggest hits promises to be fully immersive as, according to press materials, “the theater itself transforms into a full disco and guests become a part of the show and dance to Summer’s all-time [greatest] medleys.”

Come On Down!

That unique theater space in which the show unfolds is a three-story venue described as being able to “seamlessly convert… from a state-of-the-art performance stage to expansive dance floor” and featuring “a customizable seating layout and the awe-inspiring moving LED screen that lowers from the ceiling and is nearly half the size of the venue.”

When the space is used as a nightclub, it promises guests “an out-of-body experience where they can dance late into the night and enjoy a kaleidoscope of high-energy music and innovative special effects.”

The theater will also play host to a variety of other events, including live-action versions of the iconic game shows The Price is Right, Supermarket Sweep, Beat the Clock, and Press Your Luck. (Altogether, now… “Big Bucks! No whammies!”)

The ship will also feature Norwegian’s first Tidal Wave waterslide, on which guests ride an innertube through a curvy course, and the ever-popular Vibe Beach Club (a for-fee adults-only retreat). As previously reported, Prima will boast a wrap-around promenade known as Ocean Boulevard on which some of the most unique seating and dining options, including the Indulge Food Hall, offer a variety of tasty treats.

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A fire pit in Indulge Food Hall (Rendering courtesy of Norwegian Cruise Line)

READ MORE: Food, Dining and Outdoor Spaces on Norwegian Prima

Upon her launch in the summer of 2022, Prima will do a series of voyages from a variety of ports before settling in to spend the winter of 2023 and 2024 doing seven-night voyages to the Western Caribbean out of Galveston, Texas.


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