Reason Behind Norwegian’s Shocking Policy Change

That sound you’re hearing this morning? A whole lot of cruisers reacting to Norwegian Cruise Line’s out-of-the-blue announcement that passengers will no longer be allowed to bring on board their own bottled water or soda.

What They’re Saying

The news, which set the internet ablaze this morning, originally came in the form of a simple statement with no actual explanation offered. “Effective July 1, 2016, for sailings July 15, 2016 and beyond,” it read, “guests are prohibited from bringing any beverages – including liquor, beer and non-alcoholic drinks such as water, soda and juices – on board either as carry-on or checked luggage.”

There are a few, limited exceptions to the rule, which are “purified or distilled water in factory-sealed containers for use in conjunction with medical devices or for the reconstitution of infant formula” and “fully sealed and/or corked wine bottles for consumption onboard that is subject to screening and a corkage fee.”

A screen grab from current water prices aboard Norwegian.
A screen grab from current water prices aboard Norwegian.

But Wait, There’s More!

Furthermore, if you arrive at the port with a soda, you’ll need to drink it or throw it away before arriving at the security check-point – whether on embarkation day or at any port of call. Just like at the airport, you will not be permitted to bring beverages past the security checkpoint.

A letter sent out to travel agents with regard to the situation offered more insight into the reason behind the change. “At Norwegian Cruise Line,” it read in part, “the safety and security of our guests and crew is our top priority. To ensure a safe and enjoyable onboard environment for all, guests are prohibited from bringing any beverages… on board .”

The letter goes on to say, “This revised policy brings the company in line with other best practice travel security protocols and reduces the need for individual time-consuming screening and package inspection of large volumes of beverages.”

In an update to the line’s FAQ with regards to the topic, they go on to elaborate. “As one example, guests who attempt to smuggle alcoholic beverages onboard often try to do so in beverage containers. This means all beverages must be personally screened, taking both time and dedicated personnel.”

Why You Shouldn’t Bring Water To The Ship!

The FAQ section also answers another burning question: “What happens if I bring a case of water to the ship?” It warns that guests who do so “will be directed to return the items to their vehicle. If the guest does not have a vehicle onsite, the items will be disposed of.”

As for why folks still are allowed to bring wine — but not other sealed, bottled beverages, the FAQ says that, “As very few guests bring wind onboard, the team is able to easily and quickly screen these items.”

What’s your take on this change? Do you think other cruise lines will make the same policy change?

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#norwegian #NCL #drinks #beverages #cruise #travel
#norwegian #NCL #drinks #beverages #cruise #travel

5 Responses

  1. WTF? NCL you have just screwed yourself!!! Back to Carnival I go and I haven’t even stepped FOOT on your ship yet and you have already having me wish I hadn’t booked!!!!

  2. Literally pissed me off. The Escape was really nice but I hate petty crap like this. I’m going on the Getaway in Feb. After that maybe ill try something new.

  3. People are there own worst enemies and abused the system by carrying on crates and crates of soda etc etc and then expecting the bar to provide them with ice and glasses, if everyone had to buy drinks then the costs will eventually come down. Why should i pay and someone who brings on a crate of happy shopper soda gets the same service .I for one am glad they have changed it. We actually met a guy on our cruise in April who not only bought on 4 cases of soda, 3 cases of water he then complained that the barman made him wait in line for ice and a glass at the bar, when he did get a glass and ice he then poured Vodka ( from the water bottle ) onto his ice and even turned and said cheers . Thats why it has been stopped , too many idiots abused the system

  4. Agree! These people bring their own to avoid the ship’s prices on soda and wine. They should NOT request ice or glasses from the bar staff! The room steward will bring ice to your cabin, when requested, and that should be sufficient. Also, if the cruise lines continue to lose the expected revenue for drinks, they might raise the cruise price for all of us.

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