Carnival Corporation CEO Takes Flight in Blimp

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Carnival Corporation CEO Arnold Donald and Karl Sestak from his office took flight earlier this week in a unique type of aircraft.

They boarded the Carnival Airship blimp for a ride sightseeing key local landmarks and beaches at upwards of 1,000 feet, all the while promoting the #ChooseFun message emblazoned on the side. The duo boarded the blimp following festivities welcoming Carnival Horizon to its year-round homeport of Miami. The event featured the line’s Chief Fun Officer Shaquille O’Neal and Miami Heat legends.

photo: Carnival

The cruise line’s Homeport Advantage marketing campaign is meant to highlight ship deployments in key markets, and their AirShip has been making its way across the southeast – part of a 30-day aerial journey that ends in Atlanta this weekend.

Those who post a photo of the blimp on Facebook, Twitter, or Instagram with the hashtag #ChooseFun are entered into a contest awarding free cruises and other prizes, which also triggers a donation to St. Jude Children’s Research Hospital.

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