Royal Caribbean Group brand Celebrity Cruises says a new partnership with digital health company Sharecare will help give guests peace of mind, knowing every effort is being made to keep them safe from COVID-19 and other public health outbreaks.
Celebrity is implementing the Sharecare Health Security VERIFIED system, which will work to ensure health and safety measures – from employee well-being and safety to onboard sanitization to contactless adaptations for in-room dining – are comprehensive and being closely followed by crew members.
To maintain a ship’s ‘Sharecare Health Security VERIFIED’ status, a team on each ship will complete a verification process prior to each cruise, covering a long list of touchpoints, including embarkation and disembarkation, housekeeping, and communal areas and activities.
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The tech-enabled solution allows staff at Celebrity headquarters to track the verification process in real time, and to ensure each captain and crew confirm adherence to health and safety protocols outlined by the Centers for Disease Control and Prevention and local ports.
On every Celebrity cruise, passenger boarding will not begin until the ship has been health security “cleared” by its executive committee. Once that takes place, passengers will receive notification via handheld devices that their ship has been re-verified and is ready for boarding.
“This notification and reverification between every cruise aim to give travelers peace of mind that every requirement has been completed and confirmed by Celebrity staff,” the line says in a press release.
“We have been extremely impressed with both how comprehensive the Sharecare Health Security VERIFIED system is and how easy it is for our staff to use,” said Lisa Lutoff-Perlo, Celebrity Cruises president and CEO. “As the Celebrity fleet returns to service, Sharecare will help verify our rigorous ‘Healthy at Sea’ protocols, enabling our guests to simply relax and enjoy their vacation.”
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Celebrity’s ‘Healthy at Sea’ program is a compilation of health and safety measures established in accordance with guidance from public health authorities, government agencies, and the company’s own team of health and safety experts.
“We commend Celebrity Cruises for not only reimagining the luxury experience with health security at the forefront, but also driving this ‘win’ for well-being that gets people back to doing what they love – safely, confidently, and responsibly,” said Hermann Elger, EVP and general manager of travel, entertainment, and health security at Sharecare.
“Like Celebrity, we recognize a culture of accountability is key to curbing the spread of COVID-19 and other public health threats so its industry can get back to business. Further, as one of the first cruise lines to resume sailing in the U.S., Celebrity’s health security efforts are setting a new well-being standard for its community of passengers and shipboard staff.”