Norwegian Cruise Line Launches New Military Appreciation Program

norwegian cruise pride of america hawaii

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Norwegian Cruise Line has announced the launch of its first-ever Military Appreciation Program. The program aims to recognize active and retired U.S. military members and their spouses with special onboard experiences, amenities, and cruise fare discounts across the fleet.

Starting today, all active and retired military veterans and their spouses will be eligible to receive a 10 percent discount on their cruise fare for all sailings starting in 2023. This discount can be combined with the Free at Sea offer.

norwegian cruise line military appreciation program
(Image courtesy of Norwegian Cruise Line)

“I personally understand and appreciate the sincere comradery within the US military community and how much we value time with our loved ones,” said David Herrera, Chief Consumer Sales and Marketing Officer for Norwegian Cruise Line. “Our mission at NCL is to deliver unforgettable experiences for our guests, and with the Military Appreciation program, we are proud to be able to offer military families the opportunity to reconnect with those they care about most and help create memories for a lifetime.”

In addition to discounts, guests who book through the program will also receive exclusive experiences and recognition on board, including a welcome reception and gifts such as military challenge coins and pins to designate program participation and collectible patches customized for each ship in the fleet.

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Service men and women will be validated through, a secure digital identity network that allows active and retired U.S. military members to verify their identity once and then never have to do it again for any organization that accepts

norwegian cruise pride of america hawaii
Pride of America off the coast of Nawiliwili, Kauai, Hawaii (Photo courtesy of Norwegian Cruise Line)

Matthew Lewis, co-sponsor of the Military Appreciation Program, who served in the U.S. Navy for nearly 21 years including 18 years as a Navy SEAL and is the senior vice president and chief security officer for Norwegian Cruise Line’s parent company, Norwegian Cruise Line Holdings, added, “This program was designed for veterans by veterans. It is important to me and very personal to David and all veterans at NCL as we wanted to create a program that taps into that comradery and the values of this community with a goal that they walk away knowing that NCL understands them, commends them, and thanks them for their service and dedication.”

To learn more about Norwegian Cruise Line’s new Military Appreciation Program, visit

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