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Princess Cruises’ New App Feature Connects Guests and Crew

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Princess Cruises has announced a new service that allows passengers to call a crew member to their location to make an in-person request for assistance. Best of all, the new service is free.

The service, called CrewCall, is available on cabin TVs as well as the MedallionClass app, and uses the OceanMedallion wearable device to guide a crew member to a guest’s exact location.

A corresponding CrewCall Chat feature lets guests text their specific question or request using the app, which will then be answered or actioned virtually by a crew member.

crewcall princess cruises app feature

(Image courtesy of Princess)

“CrewCall significantly expands our MedallionClass service-on-demand capabilities allowing us to deliver high-touch, personalized service that doesn’t interrupt the vacation they are enjoying to find a crew member,” said Jan Swartz, president of Princess Cruises. “It minimizes wait time at our guest services desk while simultaneously improving our responsiveness.”

Both CrewCall features expand the OceanNow digital experience that passengers can use to place food, beverage, shop, and amenity orders for delivery directly to their location.

READ MORE: Royal Caribbean Says Unvaccinated Guests Will Face Restrictions, Higher Costs

“Every minute a guest has to stand in line to wait for service or to have a simple question answered diminishes the value of their vacation,” added John Padgett, chief experience and innovation officer, Carnival Corporation.

“OceanNow with CrewCall really delivers on the MedallionClass ‘service now’ philosophy and maximizes the vacation value for all Princess guests by responding in the moment to their wants, needs, and desires without any inconvenience.”

regal princess

Regal Princess

CrewCall is part of a new variety of touchless conveniences that will be available to passengers when Princess resumes sailing starting July 25 on Majestic Princess in Alaska, and aboard Regal and Sky Princess with “seacations” in the UK starting July 31.

The feature is the latest of several enhancements recently added to the MedallionClass experience. The OceanMedallion is wearable — similar to Walt Disney World’s MagicBand — and enables touchless embarkation, keyless cabin entry, maps, a family and friends locator and more.

On Wednesday, we reported that Disney Cruise Line added some updates to its Disney Cruise Line Navigator smartphone app.

Interestingly, one of those updates was a new functionality where passengers could live chat with guest services, spa staff, and other operations teams on the ship.

These are only the latest examples of how cruise lines are developing and using technology in order to enhance the guest experience.

READ NEXT: How Princess Cruises Will Change Dining When Sailings Restart

Sarah has been writing about the cruise industry since 2015. She’s been on eight cruises so far, and her favorite onboard activities include trying out the water slides, spending time in the spa’s thermal suite, eating lots of food, and attending the love & marriage show. You can keep up with her over on her Instagram at @IAmSarahJaneB.

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