Norwegian Cruise Line has announced an expansion of its partnership with Starbucks, which will see some type of Starbucks location on all 17 of the line’s ships by the end of 2022. The company will also be putting Starbucks locations at its private resort destinations.
Through the extended partnership, licensed stores and “We Proudly Serve” cafes will be available fleet-wide.
Norwegian is not the only cruise line to have a partnership with Starbucks, as some Royal Caribbean ships feature Starbucks kiosks including Mariner of the Seas and Symphony of the Seas.
Passengers will be able to enjoy their favorite hot and cold beverages, seasonal blends, and food items that they do at their local store. On select Norwegian ships that include a licensed store, passengers will also be able to buy some of Starbucks’ products and use the Starbucks rewards program.
Starbucks espresso beverages will also be available at all main dining room and specialty restaurants, with select vessels offering self-pour coffee stations at the Garden Café buffet.
“We are proud to announce our extended partnership offering the most robust Starbucks experience at sea for our guests just days before we restart our operations in Seattle, Starbucks’ hometown,” said Harry Sommer, president and chief executive officer of Norwegian Cruise Line. “Our teams both share a similar passion for providing meaningful experiences and opportunities for people to connect, and together we are delivering on that commitment.”
Following the launch of Norwegian’s first licensed Starbucks on Norwegian Bliss in 2018, Norwegian Joy, Sky, Getaway, and Encore also offer a similar experience. Additional stores are scheduled to be added to Norwegian Gem, Epic, Breakaway, Pearl, and Escape. The line’s next ship, Norwegian Prima, will have its own Starbucks as well.
Later this year, a Starbucks location will be added to Norwegian’s private destination in Belize, Harvest Caye. On the line’s private Bahamian island Great Stirrup Cay, passenger will be able to cool off with Starbucks’ Cold Brew.
Norwegian Cruise Line resumed cruises on July 25, following a more than 500 day suspension, when Norwegian Jade launched seven-night itineraries to the Greek Isles.
On August 7, the company’s newest ship Norwegian Encore will be the first ship in the fleet to resume service from the U.S. when she sets sail from Seattle for Alaska.