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Royal Caribbean dumps Monarch of the Seas to sister brand

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Monarch of the Seas. (photo: wiki)

Royal Caribbean Cruises Ltd. today announced the transfer of Monarch of the Seas from its Royal Caribbean International cruise brand to its Pullmantur brand, a cruise and tour operator based in Madrid. Monarch of the Seas will transfer to Pullmantur on April 1, 2013, following its last sailing for Royal Caribbean International, which departs on March 29, 2013.

“We are very proud of Monarch of the Seas for delivering great service and outstanding destinations to vacationers since her maiden voyage,” said Adam Goldstein, president and CEO of Royal Caribbean International. “She will go on creating wonderful travel memories through her final sailings for our brand through next March and then continue doing the same for Pullmantur’s guests.”

With the incorporation of Monarch of the Seas, Pullmantur will increase its total guest capacity by nearly 25 percent and meet a rising demand for the brand’s distinctive All Inclusive-style cruise holidays.

‘‘The transfer of Monarch of the Seas will reinforce Pullmantur in our Latin American growth strategy, and help us become one of the most widely recognized brands,’’ said Pullmantur’s President and CEO, Gonzalo Chico Barbier.

            Monarch of the Seas was built at Chantiers de L’Atlantique (now STX France) in St. Nazaire, France and sailed its maiden voyage on November 17, 1991. The ship is part of the Sovereign class of cruise ships, which were the world’s largest and most innovative of their time.

Source: Royal Caribbean

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