The World Wildlife Fund and Royal Caribbean Cruises Ltd. have come together in a five-year partnership. The companies will set sustainability targets that will reduce the cruise line’s eco footprint, raise awareness about ocean conservation among Royal’s guests, and support WWF’s worldwide oceans conservation work.
The partners’ targets will focus on reduction of emissions and supply chain sustainability through 2020. They’re also working to develop goals for destination stewardship and sustainable tour operations, all in an effort to help with the health of the world’s oceans and land.
Royal Caribbean’s CEO, Richard Fain, said “Our mantra at Royal Caribbean is ‘Continuous Improvement,’ and this partnership with WWF represents a great opportunity to make a big step forward in meeting our special responsibility to protect the oceans.” Carter Roberts, WWF’s president and CEO added “the threats that are facing the ocean are greater than ever – in the last 30 years, some ocean wildlife populations have declined by nearly 50%. If we are going to reverse the downward trends, we must take serious steps to repair, restore, and protect the oceans.”
- by 2020, reduce greenhouse gas emissions by 35%
- by 2020, source 90% of its wild-caught seafood from Marine Stewardship Council (MSC) certified sustainable fisheries, Fishery Improvement Projects, and/or sourced from International Seafood Sustainability Association member companies
- In Europe and North America, source 75% of its farmed seafood from Aquaculture Stewardship Council (ASC) certified farms, and/or comprehensive aquaculture improvement projects
- by June 30, 2016, Royal Caribbean will set goals with targets for obtaining MSC and ASC chain of custody
Royal Caribbean and WWF have also agreed to develop new goals by June 30 that will focus on stewardship in destinations. They will work together to strengthen the cruise line’s destination sustainability assessment and selection process.
The cruise line will also contribute $5 million during the partnership to WWF, and work with the organization to build global awareness about ocean conservation. During their announcement event in the Philippines, they also made a separate $200,000 donation to WWF Philippines.
For more information about the partnership, visit rclcorporate.com/community. To learn more about the World Wildlife Fund, visit worldwildlife.org.