Eric Stonestreet, a two-time Emmy winner from the 11-season Modern Family TV series, has been named Norwegian Cruise Line’s (NCL) brand ambassador.
The 53-year-old will play a key role in NCL’s latest marketing campaign, Experience More. This includes 15 and 30-second ads highlighting the NCL cruise experience and its amenities such as the racetracks at sea, fine dining, exciting destinations, and more.
From Vessel Godfather to Ambassador
Recognizing Stonestreet’s wit, charisma, and down-to-earth personality, the cruise line chose Stonestreet as the godfather of Norwegian Aqua in November 2024. NCL Chief Marketing Officer Adam Malone said the experience prompted Norwegian to pursue a deeper collaboration with the actor.
“I was lucky enough to personally see Eric experience one of our ships and the amazing guest service we provide, which he reciprocated with kindness and appreciation,” shared Malone. “After that moment, we knew we could not ask for a better partner than Eric to represent our brand.”
Meanwhile, the Kansas-born celebrity praised the cruise line’s hospitality towards a “new cruiser” like him. “Over the past few months, the NCL team has welcomed my family and I with open arms, showing us firsthand the big-hearted hospitality and guest service that NCL is known for, along with the amenities and offerings that cater to every type of traveler.”
“As a new cruiser, it is an honor to have the opportunity to connect with future guests and show them how much more they can expect when they sail with NCL,” Stonestreet added.
Campaign Appeals To Different Cruisers
The campaign targets several types of guests from vacationers enjoying their first sailing to cruise enthusiasts. According to the cruise operator, the new ads have begun appearing on television, social networks, other digital platforms, and out-of-home media.
The Experience More concept was developed by NCL’s in-house creative agency Rebel Fish with media company Digitas last fall. Jason Winer, the co-executive producer and director of over 20 Modern Family episodes, directed the first ad.
In time for the rollout, NCL launched an elevated More at Sea package which now includes more specialty dining credits, premium beverages, and Starlink-powered internet. The power-packed bundle also offers $50 shore excursion credits and complimentary airfare for the second to fourth guests.
After christening Norwegian Aqua, Malone is eagerly anticipating NCL and Stonestreet’s continued partnership. “He has come on board with boundless enthusiasm, curiosity, and excitement, and after experiencing his contagious energy firsthand, we can’t wait for people to see everything we have been working on together,” he exclaimed.
